Fonts play a vital role in your content. These are the style used in your content. A good choice of font can make your site more desirable and reader's friendly. If you are designing a logo, brochure or the whole content of your site, you should pay enough attention before selecting a certain font. Now you can easily find hundreds of fonts that you can use and which are easy to read in your website
Font-ology
Printed materials use specific fonts, which are easily understood by the reader. But this is not the case with internet or website. For print, you get enough time to recall the material and even recall it later. But, for website, font should be simple and easy to read. Your visitors may not devote plenty of time to read your content; if the font won’t be readable they might move on to any other site. For print, the most used fonts are, Serif, Georgia and Verdana. Because of their style and readability, these fonts are the most popular screen fonts. The problem with website font is that the text on your website needs to be displayed by your browser. The browser can display only those fonts which are in the computer system. Hence it’s a thumb rule to use fonts which are most likely to be found in maximum computers.
Website Font
Websites don’t need any specific font, but the font should be found in majority of computers. Few of the most widely used website fonts are, Arial, Arial Black, Comic Sans, Courier New, Georgia, Impact, Lucida Console, Times New Roman and Verdana. These are the fonts which are found in almost all machines, so these can easily show up on maximum machines in the world.
Text or Image
What if you find the above fonts inappropriate for your webpage? You are most likely to generate your specific font in Adobe Photoshop and display the text as image? Is this what you have in your mind? Then think again, this would turn out to be a blunder for you, because search engines read only text displayed in your webpage. Search engines do not read text displayed in image format, like in JPEG or GIF. It is better to put your text in HTML instead of making it in Adobe Photoshop to make it search engine friendly. All the headings should also be written in HTML, because search engines produce results according to the headings and if your heading is in image format then it won’t be read by the search engine.
Text or Image
Undoubtedly, you can generate numerous font styles using flash. Flash can give a dynamic look to your font. But here again you should pay attention to search engines, as search engines will not read your flash generated text also. Search engines pay special attention to heading and if it doesn’t find text in your heading, that is if <h1> tag will be empty, then it can affect your page ranking.
Dynamic Flash
Undoubtedly, you can generate numerous font styles using Flash. Flash can give a dynamic look to your font. But here again you should pay attention to search engines, as search engines will not read your flash generated text also. Search engines pay special attention to heading and if it doesn't find text in your heading, that is if tag will be empty, then it can affect your page ranking.
Conclusion
Fonts should be readable and lucid. Its purpose is to communicate the idea and information about the website. It should not be used as a decorative tool. So you should opt for xhtml headings than a Flash or java script heading.
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